CHERY Global Sales Forum 2026 Kicks Off in Wuhu, China, with Participants from 40 Countries

Global Sales Talent to Gather in Wuhu as the 2026 CHERY Global Sales Forum Gets Underway

Serving different markets, growing together

. The 2026 CHERY Global Sales Forum will take place in Wuhu, China, from November 10 to 13. Outstanding sales professionals from 40 countries will gather at CHERY headquarters to exchange frontline insights, explore AI applications and embark on a journey combining technology experiences, professional development and recognition of excellence.

During the four-day programme, participants will visit advanced manufacturing facilities and vehicle testing centres to gain a deeper understanding of CHERY’s capabilities in research and development, manufacturing and validation. Test drives will offer firsthand experience of vehicle performance, while discussions will bring customer needs and feedback from local markets into focus. An AI roundtable will explore practical applications in automotive sales and customer service, examining how technology can help teams better understand customers, communicate more effectively and improve service efficiency.

Building on the achievements of CHERY’s global sales skills competition, the forum will also honour outstanding sales professionals at an awards gala. Each award will recognise the dedication and expertise of frontline colleagues and their efforts to earn customers’ trust.

As CHERY advances its Globalisation 3.0 strategy, we look forward to sharing best practices across markets and connecting headquarters resources with frontline experience. Together with our global partners, we aim to create better vehicle purchase and ownership experiences for customers in local markets.

Together in Wuhu, we celebrate excellence and inspire growth. Stay tuned for more.