Stellantis Egypt and Jeep Support “100 Million Reasons” Initiative to Raise EGP 100 Million for Egyptian Food Bank
▪ A 10-day nationwide journey led by automotive content creator Alaa El Sharawny, traveling across several Egyptian governorates to raise awareness and encourage public participation.
▪ Stellantis Egypt is providing Alaa El Sharawny with a Jeep Grand Cherokee L for the duration of the journey.
▪ Mobilizing individuals and businesses to contribute to the initiative and support the most vulnerable families.
▪ The initiative reflects Alaa El Sharawny’s commitment to using his platform and audience reach to support a meaningful humanitarian cause
Reinforcing its commitment to supporting the communities in which it operates and contributing to initiatives that deliver meaningful humanitarian and social impact, Stellantis Egypt has announced the Jeep®️ brand’s sponsorship of the “100 Million Reasons” initiative, launched by automotive content creator Alaa El Sharawny. The initiative aims to raise EGP 100 million in donations for the Egyptian Food Bank through a 10-day journey across Egypt, encouraging individuals and businesses to contribute to efforts that advance food security.
As part of the sponsorship, Stellantis Egypt will provide Alaa El Sharawny with a Jeep Grand Cherokee L for use throughout the journey, which aims to reach audiences across different Egyptian governorates, raise awareness of the initiative’s objectives, and mobilize further contributions to support the most vulnerable communities. This initiative reflects the company’s commitment to leveraging its brands’ capabilities to support community-focused initiatives, in line with its broader social responsibility commitments.
Commenting on the initiative, Hisham Hosny, Managing Director of Stellantis Egypt, said: “At Stellantis, we believe that our responsibility goes beyond providing mobility solutions to actively supporting the communities in which we operate and contributing to initiatives with clear humanitarian objectives. In this spirit, we are proud to support the ‘100 Million Reasons’ initiative, led by Alaa El Sharawny, which seeks to harness the power of influence and communication to mobilize individuals and businesses towards raising EGP 100 million for the Egyptian Food Bank. We hope this initiative will inspire more people to engage in community action and help foster a culture of giving and solidarity.”
The “100 Million Reasons” initiative stems from Alaa El Sharawny’s belief that social media platforms can reach communities and turn audience engagement into meaningful action. After two years of creating automotive content and sharing his personal story, which attracted widespread public interest, El Sharawny decided to channel this influence towards addressing food security through an initiative designed to mobilize community support for the most vulnerable families.
Commenting on the initiative, Alaa El Sharawny said: “Being an influencer means taking responsibility for the influence you have. I have personally experienced the hardship of struggling to meet even the most basic needs, and I understand that this remains a daily reality for many people. I believe that each of us has a role to play in making life better. After all, what is the value of being a content creator or an influencer if you do not use your influence to do something positive for your country and community? This initiative is my way of contributing, and I hope it will inspire others to take similar steps.”
Over 10 days, Alaa El Sharawny will travel in the Jeep Grand Cherokee L through several Egyptian governorates, engaging with local communities, raising awareness of the initiative, and encouraging individuals and businesses to contribute to the Egyptian Food Bank. The journey aims to turn public interest and support into tangible participation that helps advance the initiative’s objectives.
Mohsen Sarhan, CEO of the Egyptian Food Bank, said: “We are proud to be part of the ‘100 Million Reasons’ initiative, which highlights the importance of successful partnerships between individuals and civil society organizations in creating sustainable social impact. This collaboration supports our ongoing efforts to reach the most vulnerable communities, reflecting our belief that contributions from individuals and businesses represent a genuine investment in the future of society and an essential step towards advancing food security and building a more inclusive and supportive community.”
Those who wish to contribute can support the Egyptian Food Bank through the InstaPay application by going to the “Donations” section, selecting “Egyptian Food Bank,” choosing the “100 M Reasons” initiative, entering their desired donation amount, and completing the transfer. This provides an easy and accessible way for everyone to support the initiative and contribute to its humanitarian goals.
Through this sponsorship, Stellantis Egypt reaffirms its commitment to supporting initiatives that create positive, sustainable change, while encouraging individuals and influencers to use their platforms and capabilities to serve the community. The company believes collective responsibility and coordinates efforts are essential to delivering meaningful, lasting impact.
