Amr Shabana, Global Squash Icon, Acquires Mahara Sports Management with Vision for Egypt’s Olympic Success

   In a groundbreaking move set to reshape Egypt’s sports landscape, six-time world squash champion Amr Shabana has announced the acquisition of Mahara Sports Management. This strategic investment, for an undisclosed amount, marks Shabana’s transition from athlete to visionary leader, committed to nurturing Egyptian talent for international and Olympic success.

To advance Mahara’s mission, Shabana has partnered with ctrl+, a leading marketing consultancy specializing in innovative branding solutions. Together, Mahara and ctrl+ will implement bold strategies for athlete development, integrating cutting-edge training methods, competitive frameworks, and partnerships that bridge both public and private sector support.

“Egypt has long been a powerhouse in the world of squash. With Mahara, we’re committed to nurturing and advancing our athletes to achieve Olympic success and showcase our nation’s extraordinary talent,” Shabana stated.

This acquisition marks the start of a new era in Squash sports, with Shabana’s leadership positioning Mahara as a key player in realizing Egypt’s Olympic and global sports aspirations.