Audi Egypt Celebrates the Opening of the First Audi City Authorized Dealer Showroom in Egypt

Wrote by: Ahmed Hassan

 Audi Egypt expands its retail footprint with the opening of its Audi City Cairo, the first Audi City showroom in Egypt. This innovative showroom introduces the Progressive Showroom Concept (PSC), which is designed to provide a flexible, premium, and personalized customer experience that is tailored to today’s changing automotive demands.

Located at Mivida Compound in New Cairo, the new Audi City Cairo showroom offers a unique blend of digital innovation and personalized services. This state-of-the-art showroom features a contemporary design and digitally-driven environment to enable customers to explore the latest Audi models and experience the German brand’s cutting-edge technology in a dynamic and interactive setting.

Among the highlights of Audi City Cairo is the “PSC Handover” area, which is a specially designed space for customers to celebrate the moment that they receive their new Audi.

The showroom also showcases two of Audi’s latest models, giving customers an opportunity to examine and experience the brand’s most recent models firsthand.

Visitors will be greeted by a dedicated open lounge, where they can relax while exploring the showroom’s offerings. Digital elements like the Progressive Lab will allow customers to explore Audi’s range of vehicles and technological innovations in a more dynamic and engaging way. The showroom will also host presentations of the latest models and special events throughout the year, providing customers with the opportunity to learn more about Audi and its latest products.

Commenting on this occasion, Khaled El-Hady, Audi Egypt General Manager, expressed his excitement: “I am delighted to introduce Audi City Cairo to the Egyptian market and Audi enthusiasts. This state-of-the-art showroom, with its focus on customer engagement, awareness, lead generation, and vehicle sales through a smaller, more flexible format, truly embodies Audi’s vision for the future. Its dynamic, tech-forward approach will not only attract new customers but also redefine how customers interact with the Audi brand, thereby setting a new standard for automotive retail in Egypt.”