Maserati further strengthens its Leadership Team with the arrival of Bernard Loire as Chief Commercial Officer and Paolo Tubito as Chief Marketing Officer
These appointments demonstrate an additionalreinforcement of the renewed Maserati management team which, over the coming months will see the brand reveal important innovations, first of all the new sports car, set to be built at the Modena Plant and presentedin May
Bernard Loire will be responsible for coordinating Maserati sales worldwide
Loire studied economy and marketing and holds a degree from the IFAG Business Management School in Lyon, France
He hasextensive experience in the automotive industry, beginning his career in 1988, first at Ford and then at FIAT.Since 2002 he has held various roles at Nissan and Mitsubishi Europe, with increasing responsibilities in the commercial and marketing fields
Paolo Tubito is assigned responsibility for Chief Marketing Officer role, coordinating all functions in the Regions
After completing a degree in economics and business from the University of Bari, in Italy, Paolo Tubitofurthered his studies at the University of Mid-Glamorgan, in the UK
Tubitobegan his career in 1992, working at several communication agencies.Since 1998 he has held roles of increasing responsibility for communication, leadership marketing and innovation across key Nike geographies. Most recently, he served as Vice President for Nike Asia Pacific and Latin America
Both report directly to Davide Grasso, Maserati CEO
Maserati S.p.A
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been an automotive industry benchmark. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, and the Levante, Maserati’s very first SUV. A complete range, with petrol and diesel engines, rear and all-wheel drive, the finest materials and outstanding engineering. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety