JTI Egypt Supports Misr El Kheir Foundation’s Winter Drive to Support for Families in Qalyubia
In alignment with its mission and social commitment, Japan Tobacco International (JTI) Egypt has collaborated with the Misr El Kheir Foundation to distribute blankets to vulnerable families in Qalyubia Governorate as part of its annual Winter Campaign. This targeted campaign “Home and Warmth” provides critical support to families facing the harsh challenges of winter, offering warmth and relief during difficult seasonal conditions.
The blanket distribution represents just one aspect of JTI Egypt’s broader commitment to supporting the underprivileged. Through strategic projects and community-focused activities, the company continues to support improving living conditions and fostering social solidarity across different regions of Egypt.
Mariana Magdy, General Manager of JTI Egypt, expressed enthusiasm about the volunteer-driven initiative. “Our commitment goes beyond business,” she noted. “We recognize the private sector’s crucial role in national development and are proud of our team’s dedication to supporting vulnerable families in Qalyubia.”
Magdy further emphasized the importance of collaborative efforts, advocating for stronger partnerships between government entities, ministries, civil society organizations, and private companies. “Sustainable development is a collective responsibility,” she explained. “By working together, we can create meaningful change and ensure dignity for all Egyptians.”
Corporate social responsibility remains at the heart of JTI Egypt’s organizational strategy. The company is deeply committed to creating positive, lasting impacts in the communities where it operates. By implementing targeted charitable initiatives, JTI Egypt not only supports immediate community needs but also contributes to broader social development goals.
This latest initiative underscores the company’s leadership in corporate citizenship, demonstrating a genuine commitment to social responsibility and sustainable community development.