As part of its plan to further invest in Egypt, Goodyear today has announced its partnership with Egypt’s leading automotive company Ghabbour Auto (GB Auto), to become an authorized distributor and sell Goodyear tires in Egypt.
This alliance with GB Auto will grant Goodyear customers all over Egypt the highest level of service in terms of product range, availability, and proximity.
This announcement confirms Goodyear’s commitment to make its tires easy to buy, recommend and own in Egypt. Through this partnership with GB Auto, Goodyear will be launching a series of initiatives in Egypt including stakeholder conferences, consumer & fleet campaigns and a strong focus on retail development.
Khaled Arafa, General Manager of Goodyear Middle East & Africa commented: “Like Goodyear, Ghabbour Auto shares a strong heritage; they have been in the automotive business in Egypt for more than half a century with a culture that focuses on encouraging the spirit of innovation.
Our goal is to be the premier tire brand in Egypt and across the region by responding to the needs of consumers and becoming their preferred choice.
This partnership confirms our commitment to the Egyptian market, and we will leverage on our brand heritage, products, and strong local partnerships to serve the market’s needs and customers as we are seeing very high potential in the country.”
Karim Gaddas, Group Chief Operating Officer of Ghabbour Auto said: “Goodyear is the perfect fit in our GB Auto portfolio, as it completes and consolidates our positions in the premium and prestige segments. Our main objective has always been to offer the Egyptian consumer a unique experience in terms of service and comfort, and this partnership will allow us to offer Goodyear quality tires all over Egypt through our wide range of networks.”
Furthermore, GB Auto intends to launch a Goodyear branded tire express network all over Egypt starting from 2021.
The idea is to offer the Egyptian consumer a unique experience in terms of service and comfort. Striving to keep delivering the best customer experience in town, GB Auto will continue investing in the development and upgrade of its distribution networks and the level of service offered to its customers across all lines of business.
As a global tire manufacturer with a heritage dating back to 1898, Goodyear has an unprecedented track record of providing top quality tires to consumers and fleets alike.
Both the company’s passenger and truck product line-ups for Egypt are carefully selected after years of proven performance.
In truck business, Goodyear is one of the few brands globally that provides comprehensive solutions to fleets as part of their Total Mobility Concept – high operating costs are the main concerns for any fleet, especially fuel consumption, breakdowns, and maintenance.
In Egypt, Goodyear will continue to build the value of the brand and become the consumer’s preferred choice in premium.