Hyundai opens New Horizons Studio to focus on the extraordinary vehicles of the future, including robots and transformers
Korean automaker Hyundai Motor Group has announced the creation of a separate division, New Horizons Studio, which will deal with the unusual vehicles Ultimate Mobility Vehicles (UMV).
A striking example of such a device is the Hyundai Elevate walking wheeled electric car, which can drive, walk and climb over rough terrain.
The creators of the project noted that at all times mankind has sought to explore new frontiers, reaching places where no human has ever set foot before.
And often they were helped in this by means of transportation that were revolutionary for their time.
It is precisely on such researchers that the New Horizons Studio division will focus, creating atypical vehicles that combine the advantages of wheeled vehicles, robots and transformers, capable of getting where an ordinary car cannot reach or an ordinary plane cannot fly.
New Horizons Studio will be headed by Dr. John Suh, who has held key roles in various divisions of the Hyundai Motor Group since 2011, including Hyundai Ventures and Hyundai CRADLE (Center for Robotic-Augmented Design in Living Experiences). Prior to that, he worked for 35 years at major US technology companies, including the Palo Alto Research Center (PARC / Xerox PARC), General Motors, and Stanford University.
Also joining the studio will be venture capitalist Dr. Ernestine Fu, who has worked for the Volkswagen Automotive Innovation Lab and other technology companies.